You do this by giving each agent their own agent website. Then you have a couple of choices:
When you let the agents manage their own listings the process is pretty simple and can be done in two steps.
Now their listings will show up on both their site and on your office website. You will, of course, have to make sure they understand how to setup and manage their own listings. You will be able to access any agent’s site to handle any problems.
The second option is for you to do all the management of the listings. This too is quit straight forward:
Now all your office listings will appear on your office website.
Note, if you end up seeing duplicate listings it’s probably because ‘shared listings’ didn’t get turned off. In other words, you can’t combine these two methods, it’s one or the other.
Obviously, if you can get your agents to efficiently and consistently manage their own listings, you won’t have to put in much time. At least not after they are all set up and trained.
On the other hand, if you’re managing all the listings, depending on the number of listings your office gets in a week or a month, you may be spending a lot of time managing the website that you’d rather be spending doing something else.
Even though iHOUSE websites are designed to minimize the amount of time you or any of your agents needs to spend on making them work, they do need some attention. There’s no way to say that when you have X number of agents and/or X number of listings you should get yourself a computer guy or gal.
You may already have someone who is updating your office computers and making sure they run smoothly who can also help with the websites. It’s something to keep in mind as your business grows.
Which method are you using in your office? Tell your story in comments.
Before Anne Wayman became a writer she sold real estate in Southern California. She worked with her father who learned the business from his father. Not surprisingly she learned a few things along the way. Since then, she has been freelance writing for over 30 years – she is a grandmother, loves cats and writes about a wide variety of topics including real estate.