Image by Dennis Jarvis under Creative Commons 2.0 Whenever you update your website, create a blog post, tweet something, or even write an email response, keep your target market …
Image by Derek Gavey under Creative Commons 2.0 There’s a lot of talk in the real estate business about the need to build your ‘personal brand.’ The definitions can get really c…
Real estate as an industry is completely dependent on marketing. The way a property is perceived by and portrayed to the public can make all the difference when it comes to generating offers a…
Image by SEOPlanter under Creative Commons 2.0 Your website will be more effective if you think about what a potential client wants to see the first time they arrive at your site…
A ‘call to action’ or CTA is a statement that asks your visitor to do something. Examples include things like “search,” “subscribe,” “download,” “click here,” and “contact.” The goal of many, but …
Most home sellers have a hard time figuring out which DIY projects to undertake. While it’s a known fact that some home improvements add more value than others, many require a lot of time and mone…
